Netflix announced today that it has greenlit the dark comedy series All the Rage and simultaneously renewed its overall deal with creator Liz Feldman, the award‑winning writer‑producer behind the hit series Dead to Me. The new series will be co‑created by Feldman and longtime collaborator Kelly Hutchinson, marking the latest partnership between the streaming giant and the duo whose work has been praised for its blend of humor and emotional depth.
Netflix has greenlit the dark comedy ‘All the Rage’ and renewed its overall deal with ‘Dead to Me’ creator Liz Feldman.
Creators’ Track Record
Liz Feldman first gained widespread recognition as the creator, writer and executive producer of Dead to Me, the Netflix‑original dramedy that debuted in 2019 and earned multiple Emmy nominations for its sharp writing and strong performances. Feldman's background includes stand‑up comedy, writing for late‑night television and creating the acclaimed Netflix special One Big Happy. Kelly Hutchinson, while less publicly visible, has been a key collaborator on Feldman's projects, contributing to the tone and narrative structure that define their work.
In addition to the new series, Netflix has extended Feldman's overall deal, a move reported by Variety and The Hollywood Reporter. The extension signals Netflix’s confidence in Feldman's ability to deliver content that resonates with the platform’s global audience, building on the critical and commercial success of Dead to Me and other Feldman‑led projects.
All the Rage: Premise and Production
Although plot details remain under wraps, the title All the Rage suggests a continuation of the dark‑comedy formula that melds humor with serious themes—a hallmark of Feldman’s storytelling. The series will be co‑created by Feldman and Hutchinson, with both expected to serve as executive producers. Production is slated to begin later this year, and the show will join Netflix’s expanding slate of original scripted content that aims to diversify genre offerings beyond traditional sitcoms and dramas.
The greenlight comes at a time when Netflix is actively seeking to expand its portfolio of creator‑driven series. By securing both the project and the creators’ broader involvement through an overall deal, Netflix ensures that Feldman and Hutchinson can develop additional concepts under the streamer’s banner, potentially shaping future programming seasons.
Strategic Implications for Netflix
Netflix’s decision to double down on Feldman reflects a broader industry trend: streaming services are increasingly locking in proven showrunners with multi‑year agreements to guarantee a steady pipeline of original content. This strategy mirrors similar moves by competitors, which have pursued long‑term contracts with creators who have demonstrated an ability to attract subscriber attention and critical acclaim.
Analysts note that investing in talent like Feldman helps Netflix mitigate the risk associated with the high cost of content production. By extending overall deals, the streamer not only secures future projects but also gains greater creative control and the ability to plan its content calendar around established voices.
With the addition of All the Rage to its roster, Netflix reinforces its commitment to genre‑blending series that appeal to both niche and mainstream audiences. The partnership also highlights the platform’s willingness to nurture collaborative teams, as evidenced by the continued collaboration between Feldman and Hutchinson.
As the streaming wars intensify, Netflix’s investment in Feldman and Hutchinson underscores the platform’s belief that distinctive, creator‑led storytelling remains a key differentiator in attracting and retaining viewers worldwide.
