"Pod prikritie," one of Bulgaria’s most popular domestically produced television dramas, is set to return after a ten‑year hiatus. The new season will premiere on public broadcaster BNT 1 on 10 October at 22:00, according to the network’s announcement.
Series revival announced
The broadcast schedule was confirmed by BNT in a short video released on its official channels, which displayed the headline in Bulgarian: “Под прикритие се завръща след 10 години - от 10 октомври в 22 часа по БНТ 1.” The statement, accompanied by promotional stills, is the first formal confirmation that the series will be back on national television.
“Под прикритие се завръща след 10 години - от 10 октомври в 22 часа по БНТ 1.”
The series originally aired a decade ago and quickly became a reference point for home‑grown crime‑drama storytelling. Its return is being described by Bulgarian media as the top domestic news story of the week, reflecting the strong attachment of local audiences to the show’s characters and narrative style.
Implications for Bulgarian television
Public broadcaster BNT, which operates under a mandate to promote national culture and produce Bulgarian‑language content, is using the revival as a flagship example of its commitment to local programming. The 22:00 primetime slot on BNT 1 is traditionally reserved for high‑profile series, indicating the network’s expectation of strong viewership.
Industry observers note that the revival underscores a broader trend in Bulgaria’s media market, where broadcasters are increasingly turning to familiar, successful formats to attract audiences amid competition from foreign series and streaming platforms. By reviving a proven domestic property, BNT aims to reinforce its relevance and capture advertising revenue that typically follows high‑rating programmes.
While specific viewership forecasts have not been released, the announcement has already sparked conversation across social media platforms and online forums, with many users expressing nostalgia and curiosity about how the storyline will evolve after a decade. The buzz suggests that the series could generate significant ratings, potentially influencing the programming strategies of rival channels.
In addition to the entertainment value, the series’ return may have cultural resonance. Bulgarian television historically plays a role in shaping public discourse, and a widely watched drama can serve as a platform for discussing contemporary social issues, even if the narrative is fictional.
As the launch date approaches, BNT has indicated that further promotional material will be released in the coming weeks. The network’s decision to bring "Pod prikritie" back to the screen after ten years highlights both the enduring popularity of the original run and the strategic importance placed on domestic content in Bulgaria’s evolving media landscape.
